Google is all set to target the thousands of mobile publishers with google adsense for mobiles.The ads are smaller and slim than the web version.The increasing number of mobile subscribers and mobile sites have prompted google to work its way on mobile ads.Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. Your destination URL appears on a third line if you choose to enter one. If you select the option that allows customers to directly connect to your business phone, a Call link will appear next to your destination url
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